Shark Tank: Business Plan Expanded

I. Who we are:
What are your qualifications to start this business?
Why would a Shark want to give you their money as an investment?
What important skills do you have?
An example of a good start would be "[insert business name] is being started by...." Make sure to use first person, plural pronouns (we, us, our) throughout this section.
This should be at least a paragraph.

II. Business Product/Services:
Describe in GREAT DETAIL what you product(s)/service(s) are. After reading this section, the Sharks should know exactly it is that you are selling.
It is smart if you do not try to go overboard with the products/services. Focus on one or two things that you can be successful with.

III. Customers:
Who will you be trying to market this product to?
What does this person like?
What is this person's socioeconomic status?
What are this person's interest?
Begin many of your sentences with "The targeted customer is..."
Try to figure out how many of your "targeted customers" live in Wood County or the surrounding area.
This should be at least a paragraph.

IV. Marketing/Advertisement:
Detail all of the marketing/advertisement initiatives you will be taking. Look at the list of artifacts on the guiding document from last Friday.
After determining which you will be using, determine how much each initiative will cost. A flyer will cost however much it is for paper, ink, and printing. A billboard will cost the design, the installation, and the rent. A commercial will cost the production costs and the air-time. Social media does not carry any costs.
Determine how many people you believe will be reached by each initiative. Have data to back that up.
Be smart about this. Marketing and advertisement are worth the money if it means more costumers will be reached.
This should be at least a paragraph.

V. Pricing and Profit:
What is the cost of production?
What is the cost for rent or purchasing space for your business?
Will you need to hire any other employees?
What will you charge for your product/services?
What will the net profit be?

VI. Budget and Loan:
Detail how much money you expect to spend.
Detail how much money you expect to bring in.
Re-emphasize the net profit. This what is most interesting to the Sharks. They are not going to give you the funds you ask for if they do not think they will get money back.
Decide how much of an investment (loan) from a Shark you will need.
Determine what percentage of the profits you are willing to give to the Sharks in return for their investment. Be smart. You want to make money off of this, too.